customer service in technology industry
What are Consumers for technology brands & devices_ Customer Popular devices and modern tech
As tech world is taking updates continuously considering What are Consumer for technology brands & devices_ Customer Popular devices and modern tech
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| Technology devices |
Who are the consumers of tech products ?
*8.(1).Customer for tech devices & brands:
Everyday
this industry is getting new customers as science devices &
technology brands are becoming the best part of our daily life. Depends
on device type & services customers are different.
Retail customer: A person is taking a device for personal use is your retail customer.
Corporate customer: A
company or firm is willing to get a full set of laptop, mobile, desktop
or others for their employee is your corporate customer.
8.(1).(1).Type of Customers_
18 types of customers for tech devices business:
your returning customer. For sure they are very much pleased with the quality you are providing.
Some technologies have very long life cycles, meaning it could be years between a customer’s initial purchase and their subsequent upgrade. To successfully sell to these customers, you need to provide them with new product information and upgrades to keep them up-to-date. You should also cultivate your relationships with these customers so they come back when they’re ready for their next upgrade.
8.(1).(1).(2).One-off Customers: Sometimes referred to as spray and pray customers, these are people that purchase your product or service once. For example, a one-off customer might buy a pair of shoes from you in order to fill out their wardrobe—and then never return.
8.(1).(1).(3).Loyal customers: These are your most profitable customers. These are your long-term subscribers or people who buy from you repeatedly. They’re loyal to your brand and want to spread awareness about it. Take care of them, because they’ll help you expand your reach and bottom line. Build a strong relationship with them by offering special offers and engaging in one-on-one communication that resonates with their concerns and needs. They can also be tapped as product testers and review writers on tech products that interest them.
8.(1).(1).(4).Impulse customers: Impulse buying is when a consumer buys a product on a whim, without needing or wanting it at that moment. These types of purchases are great for tech products—especially if your business sells gadgets like phones, tablets, and video game consoles. And with more and more high-tech devices coming out each year, there’s never been a better time to cater to impulse buyers. If you want to gain an edge in today’s tech world, offer customers what they didn’t know they wanted!
8.(1).(1).(5).Decisive customer: For a technology product to be successful, it needs to attract a large portion of tech-savvy customers who are comfortable buying online. The company will likely make large purchases at least once a year and is interested in discounts and special offers. This type of customer might use email marketing, search engines, web alerts and other tools to discover new products or services that meet their needs. It’s important that your business has an online presence if you want to target these types of customers effectively.
8.(1).(1).(6).learning customer: The first type of customer you will target for your tech product is learning. These customers are always looking to educate themselves on new technologies, and because they’re at least vaguely interested in technology, they’re a decent bet to try your tech product if it sounds cool enough. This kind of customer likes to learn about everything from new programming languages to 3D printing.
8.(1).(1).(7).Disinterested: Most tech products are sold to consumers who fall into one of two categories: disinterested or interested. Disinterested consumers aren’t in need of a new piece of technology—the device they have is working just fine, and they don’t feel like they could use another gadget to make their lives easier.
8.(1).(1).(8).Detached: A detached consumer has their mind made up before they buy a product. They know what they want, and are just looking for confirmation. If your pitch is going to be heavy on how amazing you are and light on why a customer should care, you’re talking to someone who isn’t interested in learning more about your product.
8.(1).(1).(9).Delighted: When customers leave delighted, they’re going to be likely to tell friends and colleagues about your company. If you sell tech devices, focus on delighting your consumers by exceeding their expectations—and delivering far more than they bargained for. Consider doing something unexpected or giving them a little something extra with their purchase.
8.(1).(1).(10).Devoted: These are buyers who know what they want, and will spend hours researching products. They take their time making a decision, but when they’re ready to buy they’ll snap up your product at full price, sight unseen. These consumers appreciate good tech and will happily pay for it because they know it will make their lives easier or more enjoyable in some way.
8.(1).(1).(11).Disappointed: While consumers are generally pleased with their devices and how they perform, they can quickly be turned off when a tech product fails to meet their expectations. A common complaint is that devices do not live up to their claims regarding longevity or battery life. To avoid disappointing your customers, make sure your products live up to what you’re promising by regularly updating firmware and keeping an eye on trends in your industry.
8.(1).(1).(12).Disaffected: The disaffected consumer has lost hope in technological advancements and is skeptical or even cynical toward new tech products. Disaffected consumers are not particularly eager to adopt new technology and will typically only choose to use technology if it’s forced upon them by a company, person, or institution that they trust. This type of consumer usually adopts a different point-of-view when compared with their peers and may even feel that they are above others who are more open to adopting new technologies.
8.(1).(1).(13).Dormant: Consumers that are highly aware of your product, but are not yet ready to make a purchase. These consumers might be planning on purchasing your product at some point in time and they have left their information for you so that you can contact them when they are ready to buy. It is important to stay in touch with these potential customers so that you don’t lose them as potential purchasers, but be careful not to bombard them with sales pitches or annoying emails about your product.
8.(1).(1).(14).Draining: There are 3 Types of Consumer for tech products that are Draining, these consumers typically have cash and buy stuff not because they want it, but because they need to. It's like a drug to them. These type of consumer make up 30% of tech product purchases made in America. They buy what others have, or make small upgrades hoping for more than better features, such as faster download speeds or higher resolution screen.
8.(1).(1).(15).New customers.: Once you’ve built your prototype and have a few customers lined up, it’s time to run a pilot test with new customers. Once they see what you have, they might come back with suggestions for improvement. This is your opportunity to listen carefully and make changes based on their feedback.
8.(1).(1).(16).Impulse customers: The number one driver for technology sales is impulse. There are several types of impulse customers, each with their own buying habits. The type of impulse customer you’re selling to will impact your marketing and purchasing. Some tech buyers make an impulsive decision when making a purchase at a retail store like Best Buy or Wal-Mart.
8.(1).(1).(17).Angry customers: Anger over a delayed shipment or a product that breaks after one use is par for the course in technology. Not all customers will be happy, no matter how much you try to please them. Keep your ear to social media; negative reviews are inevitable, but it’s easy to pick up on trends as well as unhappy customers who need attention and apologies. Always make sure there is a way for people to get in touch with you.
8.(1).(1).(18).Insistent customers: For technology products and devices, for example iPhones or iPads, there are 2 types of consumer market segmentation. The first type is called insistent customers. These customers have a tech-knowledgeable salesperson that can tell them what they need and why they need it.
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