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fashion to figure customer service

fashion to figure customer service



Customer for fashion brands designers_ biggest consumers Top Fashion Brands business



As a general query many of us want to know about Who are the Customer for fashion brands designers_ biggest consumers Top Fashion Brands business so let's start..


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    Who are the customers of fashion brands ?                              

                                  *7.(1).Customer for fashion brands:                                 

    In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.

    All
    are trying to get the best suitable for them with unique get up. Based
    on age & culture requirement types are various. World famous brands
    are focusing on the taste of their existing customers & taking new
    variation in their brands based on customer feedback & review
    worldwide. Customer type selection & taste calculation is a prime
    concern here. For a fashionable look a baby, young generation, matured
    civilian & most aged generation all are choosing their best fit from
    recognized brands.

    Retail customer: Goods you are selling to a person or customer is your retail customer.

    Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.

    Who are the customers of fashion brands? You might be surprised! 

    If
    you’re thinking of starting your own fashion brand, it’s important to
    know who your customers are – and who they aren’t. Your customer base
    should reflect your brand image, and if you try to cater to everyone,
    you’ll end up pleasing no one in particular. So if you have an idea for
    an upscale line of designer dresses, you shouldn’t expect to be selling
    those same dresses to teenagers just because they like your trendy
    designs and low prices.

     

    Fashion & Customers - What do they want?

    Customers
    may complain about paying too much for clothing, but studies have shown
    that people often spend more on clothing than they need to. What do
    these customers want? Understanding what drives your customer’s
    purchasing decisions will help you sell more products and services to
    them over time. Who makes up your target audience? If you’re looking to
    create a new product or service, who should you design it for, and why
    would they want it? We all know different people buy different things.

     

    Fashion & Customers - The trends that attract them

    Have
    you ever asked yourself who exactly buy all these expensive clothes
    that designers label as boutique or high-end? The answer may surprise
    you, and it reveals a lot about how we perceive style. Here is a
    breakdown of types of consumers who buy such clothes.

     

    Fashion & Customers - How they decide what to buy

    As
    a whole, customers for fashion brands care about value. The easier
    something is to purchase and wear, even if it’s not necessarily cheap,
    has always been more appealing than a unique product that isn’t easy to
    find or wear. And if you think about it from a business perspective, low
    price (or perceived low price) equals mass appeal—the more people who
    can afford something, the more likely they are to buy it.

     

    Fashion & Customers - How they spend their money

    Studies
    have shown that only 4% of Americans spend over $100 on a single item
    of clothing. Yet, if you’re one of those who does splurge on high-end
    pieces and accessories, chances are you’ve heard a lot about luxury
    shopping habits from the experts. What many people don’t realize is that
    many so-called luxury consumers aren’t actually wealthy.

     

    Fashion & Customers - How they fit into your marketing strategy

    Who
    are your customers? Just because someone likes your brand, doesn’t mean
    they’ll buy from you. It may seem like a bit of a no-brainer to think
    about who your consumers are, but many companies forget that just
    because someone likes what you do or follows you on social media,
    doesn’t necessarily mean they’ll purchase anything from you.

     

    Finding new customers for your business

    Finding
    new customers can be tough—but it doesn’t have to be. It really comes
    down to identifying your target market, understanding their needs and
    wants, and then matching your products or services with those needs. One
    simple way is to use surveys (with software like SurveyMonkey) and find
    out who your current customer base is—and then work on expanding into
    different markets.




    Customer type may different based on market segmentation as below_ 

    7.(1).(1).(1).Demographic: The
    typical customer for a fashion brand is between 18 and 35 years old,
    but because trends change so quickly, it’s hard to pinpoint a more
    specific age range. Teenagers and younger generations have always been
    major consumers of trends because they’re just beginning to shape their
    own identity, both personally and professionally. On top of that, teens
    often have some extra spending money from working summer jobs or getting
    allowance.

    7.(1).(1).(2).Geographic: People
    in urban areas, like New York and San Francisco, tend to care more
    about style than people in rural or suburban ones. People with higher
    incomes are also more likely to care about fashion. That’s partly
    because a person’s income affects how much money he or she has to spend
    on clothing—and spending lots of money on clothing (and accessories) can
    help you look stylish.

    7.(1).(1).(3).Psychographic: Not
    all consumers shop with their wallets—in fact, only 18% of shoppers say
    price is a factor in their purchasing decisions. So what do all those
    other shoppers look for when they decide to buy? Simply put, it’s their
    identity. When someone is buying a product that aligns with who they
    want to be as a person, rather than one that fits within an existing
    budget or fulfills an immediate need, it’s called psychographic or
    lifestyle shopping.

    7.(1).(1).(4).Behavioral: People
    often think that women are more likely to shop for clothes and
    accessories than men, but that’s not always true. There are many
    indications to suggest that male shoppers actually account for a
    significant proportion of sales in the fashion industry. However, they
    still tend to buy different products than women do—which could mean
    increased profitability for sellers who cater to their needs. Here’s how
    male consumers differ from female ones and how you can capitalize on
    those differences

    7.(1).(1).(5).Needs-based: Knowing
    who your customer is—and what he or she really wants and needs—can help
    you improve how you market to that person, give you a point of
    differentiation in a crowded field, and make it easier to develop new
    products. If your brand has been relying on cookie-cutter marketing
    techniques (think TV ads or magazine ads) that appeal to a general
    fashionista demographic instead of going deep into who your customers
    actually are, maybe it’s time for a change.

    7.(1).(1).(6).Transactional: Fashion
    is different from other consumer markets in that its main goal is not
    to get a consumer to buy something once, but rather to get her to make
    repeat purchases over time. Brands therefore have a more transactional
    relationship with their consumers than other types of companies.

    7.(1).(1).(7).Firmographic: If
    you want to start a business in fashion, one thing you’ll want to know
    is who your customer base is. With so many factors involved, it can be
    hard to get a clear picture of your ideal consumer. Luckily, data from
    Facebook sheds some light on who exactly buys clothes and accessories
    (and how frequently).... CONTINUE READING THE ARTICLE
    >>>>>

     


    7.(1).(3).Some ways how to manage your customer_

    #1 Ask Your Customers. If you don’t know who your customers are, or how they prefer to be engaged with your brand, there’s a good chance that you’re missing out on great opportunities to provide them with valuable products and services. The answer may lie within your existing contact base. Sometimes it takes an outside eye to see who is doing business with your company and what else they could benefit from purchasing in order to keep coming back for more.

    7.(1).(3).(1).Be natural: Fashion is all about self-expression. While many people wear clothing to fit in or because it’s required for their job, there’s a large group who buys clothes to express who they are and how they want others to see them. Read on for more details about what motivates your typical fashion customer.

    7.(1).(3).(2).Act on emotions: When it comes to picking a new pair of jeans, most people aren’t thinking with their head. According to researchers at Emory University and Carnegie Mellon University, 80% of our decision making is driven by emotion and that applies just as much when we’re shopping for clothes as it does anything else. So if you’re in business for yourself and you want your clothing brand to appeal to consumers, it pays off to act on those emotions. Think about how emotions drive consumer decisions in your niche.

    7.(1).(3).(3).Blow featuring information's: In 2018, it’s now undeniable that many people are interested in learning about fashion. In recent years, there have been some major changes in terms of what’s considered to be fashionable and what isn’t. Some things such as thigh-high boots aren’t very popular anymore whereas others, like backpacks and purses have gained a lot more mainstream attention.

                  

                                   

                    

     


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