fashion to figure customer service
Customer for fashion brands designers_ biggest consumers Top Fashion Brands business
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- Who are the customers of fashion brands ?
- Customer type may different based on market segmentation as below_
Who are the customers of fashion brands ?
*7.(1).Customer for fashion brands:
In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.
All
are trying to get the best suitable for them with unique get up. Based
on age & culture requirement types are various. World famous brands
are focusing on the taste of their existing customers & taking new
variation in their brands based on customer feedback & review
worldwide. Customer type selection & taste calculation is a prime
concern here. For a fashionable look a baby, young generation, matured
civilian & most aged generation all are choosing their best fit from
recognized brands.
Retail customer: Goods you are selling to a person or customer is your retail customer.
Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.
Who are the customers of fashion brands? You might be surprised!
If
you’re thinking of starting your own fashion brand, it’s important to
know who your customers are – and who they aren’t. Your customer base
should reflect your brand image, and if you try to cater to everyone,
you’ll end up pleasing no one in particular. So if you have an idea for
an upscale line of designer dresses, you shouldn’t expect to be selling
those same dresses to teenagers just because they like your trendy
designs and low prices.
Fashion & Customers - What do they want?
Customers
may complain about paying too much for clothing, but studies have shown
that people often spend more on clothing than they need to. What do
these customers want? Understanding what drives your customer’s
purchasing decisions will help you sell more products and services to
them over time. Who makes up your target audience? If you’re looking to
create a new product or service, who should you design it for, and why
would they want it? We all know different people buy different things.
Fashion & Customers - The trends that attract them
Have
you ever asked yourself who exactly buy all these expensive clothes
that designers label as boutique or high-end? The answer may surprise
you, and it reveals a lot about how we perceive style. Here is a
breakdown of types of consumers who buy such clothes.
Fashion & Customers - How they decide what to buy
As
a whole, customers for fashion brands care about value. The easier
something is to purchase and wear, even if it’s not necessarily cheap,
has always been more appealing than a unique product that isn’t easy to
find or wear. And if you think about it from a business perspective, low
price (or perceived low price) equals mass appeal—the more people who
can afford something, the more likely they are to buy it.
Fashion & Customers - How they spend their money
Studies
have shown that only 4% of Americans spend over $100 on a single item
of clothing. Yet, if you’re one of those who does splurge on high-end
pieces and accessories, chances are you’ve heard a lot about luxury
shopping habits from the experts. What many people don’t realize is that
many so-called luxury consumers aren’t actually wealthy.
Fashion & Customers - How they fit into your marketing strategy
Who
are your customers? Just because someone likes your brand, doesn’t mean
they’ll buy from you. It may seem like a bit of a no-brainer to think
about who your consumers are, but many companies forget that just
because someone likes what you do or follows you on social media,
doesn’t necessarily mean they’ll purchase anything from you.
Finding new customers for your business
Finding
new customers can be tough—but it doesn’t have to be. It really comes
down to identifying your target market, understanding their needs and
wants, and then matching your products or services with those needs. One
simple way is to use surveys (with software like SurveyMonkey) and find
out who your current customer base is—and then work on expanding into
different markets.
Customer type may different based on market segmentation as below_
7.(1).(1).(1).Demographic: The
typical customer for a fashion brand is between 18 and 35 years old,
but because trends change so quickly, it’s hard to pinpoint a more
specific age range. Teenagers and younger generations have always been
major consumers of trends because they’re just beginning to shape their
own identity, both personally and professionally. On top of that, teens
often have some extra spending money from working summer jobs or getting
allowance.
7.(1).(1).(2).Geographic: People
in urban areas, like New York and San Francisco, tend to care more
about style than people in rural or suburban ones. People with higher
incomes are also more likely to care about fashion. That’s partly
because a person’s income affects how much money he or she has to spend
on clothing—and spending lots of money on clothing (and accessories) can
help you look stylish.
7.(1).(1).(3).Psychographic: Not
all consumers shop with their wallets—in fact, only 18% of shoppers say
price is a factor in their purchasing decisions. So what do all those
other shoppers look for when they decide to buy? Simply put, it’s their
identity. When someone is buying a product that aligns with who they
want to be as a person, rather than one that fits within an existing
budget or fulfills an immediate need, it’s called psychographic or
lifestyle shopping.
7.(1).(1).(4).Behavioral: People
often think that women are more likely to shop for clothes and
accessories than men, but that’s not always true. There are many
indications to suggest that male shoppers actually account for a
significant proportion of sales in the fashion industry. However, they
still tend to buy different products than women do—which could mean
increased profitability for sellers who cater to their needs. Here’s how
male consumers differ from female ones and how you can capitalize on
those differences
7.(1).(1).(5).Needs-based: Knowing
who your customer is—and what he or she really wants and needs—can help
you improve how you market to that person, give you a point of
differentiation in a crowded field, and make it easier to develop new
products. If your brand has been relying on cookie-cutter marketing
techniques (think TV ads or magazine ads) that appeal to a general
fashionista demographic instead of going deep into who your customers
actually are, maybe it’s time for a change.
7.(1).(1).(6).Transactional: Fashion
is different from other consumer markets in that its main goal is not
to get a consumer to buy something once, but rather to get her to make
repeat purchases over time. Brands therefore have a more transactional
relationship with their consumers than other types of companies.
7.(1).(1).(7).Firmographic: If
you want to start a business in fashion, one thing you’ll want to know
is who your customer base is. With so many factors involved, it can be
hard to get a clear picture of your ideal consumer. Luckily, data from
Facebook sheds some light on who exactly buys clothes and accessories
(and how frequently).... CONTINUE READING THE ARTICLE
>>>>>
7.(1).(3).Some ways how to manage your customer_
#1 Ask Your Customers. If you don’t know who your customers are, or how they prefer to be engaged with your brand, there’s a good chance that you’re missing out on great opportunities to provide them with valuable products and services. The answer may lie within your existing contact base. Sometimes it takes an outside eye to see who is doing business with your company and what else they could benefit from purchasing in order to keep coming back for more.
7.(1).(3).(1).Be natural: Fashion is all about self-expression. While many people wear clothing to fit in or because it’s required for their job, there’s a large group who buys clothes to express who they are and how they want others to see them. Read on for more details about what motivates your typical fashion customer.
7.(1).(3).(2).Act on emotions: When it comes to picking a new pair of jeans, most people aren’t thinking with their head. According to researchers at Emory University and Carnegie Mellon University, 80% of our decision making is driven by emotion and that applies just as much when we’re shopping for clothes as it does anything else. So if you’re in business for yourself and you want your clothing brand to appeal to consumers, it pays off to act on those emotions. Think about how emotions drive consumer decisions in your niche.
7.(1).(3).(3).Blow featuring information's: In 2018, it’s now undeniable that many people are interested in learning about fashion. In recent years, there have been some major changes in terms of what’s considered to be fashionable and what isn’t. Some things such as thigh-high boots aren’t very popular anymore whereas others, like backpacks and purses have gained a lot more mainstream attention.
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